A Journey in Gems — Celebrating 20 Years

Looking back with gratitude, moving forward with hope

Twenty years ago, my life looked very different. I was working full-time while caring for my daughter, Victoria, who was very ill. I’ll never forget one particular day—sitting quietly on the Rail Runner (for those not from New Mexico, it’s our local train)—quietly praying for something to change. Victoria needed me, and I desperately needed a way to be present for her while still supporting us.

At the time, I was doing everything I could. I tried selling tamales—yes, they’re delicious—but it just wasn’t enough to keep us afloat. What I did have were the inspirational bracelets I made and wore every day, little reminders to keep going, to not give up. I didn’t know it then, but those small acts of creation were planting the seeds for something much bigger.

One day, my sister Karen came to visit from California and wanted to go shopping. As we were leaving one store, I noticed a bead shop across the street. One of those moments where things appear exactly when you need them—what I truly believe was divine intervention. Inside, we were amazed by the beautiful beads and rosaries. Karen asked if I thought I could make her a rosary using similar beads. I thought, why not? I had already been making jewelry for myself—so this felt like something I could do for others also.

I made rosaries for Karen and my other sister Angela, and just like that, my jewelry-making journey began. I started creating rosaries, necklaces, earrings—anything I could imagine—and began doing shows so I could stay home with Victoria, make jewelry, and support us. I taught myself everything: design, production, shows, pricing, and how to run a business. Some lessons were harder than others, but I’m proud that I learned them through perseverance and heart.

We then experienced the heartbreaking loss of Victoria’s father. It was devastating, and it shifted something in both of us. After that came COVID—a time that changed everything. Like so many others, Victoria and I struggled deeply. I battled long COVID and was on oxygen for two years. With Victoria’s health issues, those years were especially frightening. During that time, my sister Angela became my rock, helping me care for Victoria and continuing to support us in ways I can never fully put into words.

We knew it was time for a refresh—a brand refresh and a life refresh. That’s when Kathy’s Rosary Designs became Victoria’s Southwest Designs. It wasn’t just a name change; it was a reflection of growth, resilience, and honoring our journey together. People have often underestimated Victoria and me, but we are a duo built for the ages. We’ve learned, adapted, and grown—together. None of this would have been possible without our wonderful family and incredible customers, whose love and support have carried us through every chapter of these past 20 years.

So here we are—Victoria and I—still hand-making each piece with love, intention, and gratitude.

Thank you for being part of our story. Here’s to 20 years behind us and, with hope and joy,

20 more ahead.

-Kathy & Victoria